Deepak Kumar, a lifelong smoker of ITC’s Wills cigarettes, and Mohammad Azazur Rehman, who has smoked Pehelwan chaap bidis all his life, are now appreciating the brand choices and lifestyle choices that have made their lives so sweet! Both Deepak and Azazur come to Tata Memorial Hospital for quarterly checkups — a lifelong reminder that one must reluctantly live with the lifestyle choices that one willingly makes early in life! And so the duo use ITC Classmate Notebooks & ITC Classmate Stationery to track their dates at Tata Memorial. It’s a good idea to write ones wills early while smoking Wills, jokes Deepak, a former commissioner of Central Excise! Deepak now wears a fashionable scarf to cover that designer hole in the throat (it’s the Wills Classic look!), and he plans to walk the ramp at Wills Fashion Week 2013 as a model to show off his exquisite range of designer scarves & exclusive fashion accessories! He hopes to open a store sponsored by ITC Ltd, naturally. ITC Wills Lifestyle Stores, Organizers of Wills Fashion Week, hope you are listening? Mr Y C Deveshwar, Sir, surely, you will not disappoint an ardent fan of ITC brands, who makes it a point to stay at ITC Hotels whenever he travels?
On World No Tobacco Day, CNN-IBN aired the news about an RTI query filed by Voice of Tobacco Victims, which revealed that public sector concerns like Life Insurance Corporation (LIC) and Unit Trust of India (UTI Limited) had a large chunk of shareholding in cigarette companies like ITC and VST. This violates an international treaty India signed in 2004.
Anti-tobacco groups are questioning the nexus between the government and tobacco majors.Government-owned Life Insurance Corporation of India has invested in nearly a hundred crore shares (99,58,91,658 shares) of ITC Ltd, VST Industries and DS Group. Cigarettes and Tobacco products, which kill lakhs of Indians every year, are the main source of revenue for these companies.