ITC promotes its cigarette brand with school children thru ITC Young Author Contest & Wills Classmate Ideas for India Challenge

VoTV members have written to several Ministers in the states and in New Delhi to stop ITC’s campaign such as “ITC-Classmate Ideas for India Challenge”, which engage school children and College students. India’s leading cigarete manufacturer Indian Tobacco Company, is embarking on a nationwide campaign to improve their dwindling brand image school children and college youth. This is also a kind of surrogate advertisement. We are dismayed that they are being allowed to go ahead with such a sinister surrogate campaign at a time with Ministry of Health has embarked on an ambitious National Tobacco Control Program.