Choose Life, Not Tobacco         |         Smoking is a habit that drains your money and kills your slowly, one puff after another….         |         Smoking helps you to relax… in Death-bed         |         Smoking is injurious not only to you, but for the ones around you also… Quit before it’s late         |         Smoking Leaves an Unseen Scar, it fill your Insides with Toxins and Tar         |         Only a fool would put his lips, at the other end of a burning fie.         |         Irony is, Tobacco companies kill their Best Customers.         |         You’re a Fool, if you think smoking is cool.         |         Tar the Roads, not your lungs.         |         Be brighter, put down the lighter.         |         Put the smoke out, before it put you Out.         |         Who’s going to retire on your hard-earned dollars… You or some tobacco company executive?         |         A Friend in Deed won’t make you smoke that weed.         |         Smokers die young, be smart, don’t start.         |         Every time you light up A cigarette, you are saying that your life isn’t worth Living….        |         Don’t let being on a ventilator ultimate become, the reason you eventually quit smoking. Save lungs while you can.         |         If you can’t stop smoking…. Cancer will.         |         Cigarettes are like Squirrels. They are perfectly harmless until you put one in your mouth and light it on fire.

Category Archives: Brand endorsement

An open letter to Mr. James Bond for promoting Pan Masala

james_bond

Dear Mr. Brosnan,

I am your ardent admirer. I work as a cancer surgeon in India’s premier cancer centre – https://tmc.gov.in I am shocked that you decided to promote a flavoured areca nut product in India. I have 10 questions to ask from you.

Thank you ITC Wills Cigarettes! Thank you Pehelwan Bidis! We love this Lifestyle!

Deepak Kumar, a lifelong smoker of ITC’s Wills cigarettes, and Mohammad Azazur Rehman, who has smoked Pehelwan chaap bidis all his life, are now appreciating the brand choices and lifestyle choices that have made their lives so sweet! Both Deepak and Azazur come to Tata Memorial Hospital for quarterly checkups — a lifelong reminder that one must reluctantly live with the lifestyle choices that one willingly makes early in life! And so the duo use ITC Classmate Notebooks & ITC Classmate Stationery to track their dates at Tata Memorial. It’s a good idea to write ones wills early while smoking Wills, jokes Deepak, a former commissioner of Central Excise! Deepak now wears a fashionable scarf to cover that designer hole in the throat (it’s the Wills Classic look!), and he plans to walk the ramp at Wills Fashion Week 2013 as a model to show off his exquisite range of designer scarves & exclusive fashion accessories! He hopes to open a store sponsored by ITC Ltd, naturally. ITC Wills Lifestyle Stores, Organizers of Wills Fashion Week, hope you are listening? Mr Y C Deveshwar, Sir, surely, you will not disappoint an ardent fan of ITC brands, who makes it a point to stay at ITC Hotels whenever he travels?

ITC Wills Cigarettes & Pehelwan Bidis a lifestyle choice & fashion statement!

Cancer patient’s tribute to Pehelwaan Chaap Bidi, his favourite brand!

Mohammed Azazur Rahman, an electrical engineer from Basti district of Uttar Pradesh, was forced to come to Mumbai’s Tata Memorial Hospital last month. It turned out that he was a great fan of Pehelwan brand of bidis all his life, smoking 2-3 packs per day. Today, his disfiguring oral cancer is painfully evident, but he still can’t kick the habit! He smokes 4-5 Pehelwan bidis every day.

Mohd Azazur Rahman, an electrical engineer from Basti district of Uttar Pradesh, loves Pehelwan brand bidis.

Mohd Azazur Rahman, an electrical engineer from Basti district of Uttar Pradesh, loves Pehelwan brand bidis. He has oral cancer, but he still can’t quit the habit!


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