VoTV was done to support the #LivesBachaoSizeBadhao campaign Press Conference at Trivandrum Press Club, Kerala

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VoTV was conducted in a press conference supporting 85% pack warning, in Kerala by Dr. Paul Sebastian VoTV patron. Shri M Jayachandran, well-known music composer, singer and musician launched the online petition campaign #LivesBachaoSizeBadhao in Kerala and appealed to the Union Health Ministry to implement 85 per cent pack warnings with effect from 1 April 2015. He signed it live before the gathered media, publicly endorsing his support to the cause.

In his post-launch interaction, the award-winning music director said, “The increased use of cigarettes and tobacco products among youth is worrying. Starting with cigarettes and tobacco, youngsters are soon lured into use of drugs. The society has an obligation to protect younger generation from the use of tobacco products.” Shri Jayachandran also expressed solidarity and strong support to the movement for a tobacco-free Kerala.

VoTV patrons Dr Paul Sebastian Director and Dr PG Balagopal spoke about the harms of tobacco and said how large-sized pictorial warnings in tobacco product packs can contribute to deterring use. He explained that the online campaign was an extension of the on-the-ground campaign in which over 900 signatures could be collected from all districts of Kerala.  They also mentioned that large pictorial warning on tobacco products will inform prospective customers from initiating and getting addicted to tobacco use.

Shri M Hussain Kunju, Retd, Circle Inspector and tobacco-induced oral cancer victim shared his experiences. He started use of cigarettes at the age of 17 and by 35, he was afflicted with tongue cancer for which he is under treatment at RCC. He also made an appeal for large-size pack warnings.

Over 28 media representatives were present in the event and supported the cause.

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