Launch of Tobacco Free North East Campaign


Thousands of people, including ministers, school children, government officials, NGOs, cancer patients and doctors, on Saturday pledged not to consume tobacco and other tobacco related products and make northeast a tobacco-free region.

At a campaign, which was launched in the state on Saturday to make northeast a tobacco-free place, the people vowed to bring down the increasing rate of cancer in the region. The campaign for a tobacco-free northeast is the initiative of the Union ministry of health and family welfare and the department of health and family welfare, Assam. According to the Global Adult Tobacco Survey (GATS) conducted by the Union Ministry of health and family welfare, northeast has the highest incidence of tobacco consumption in India with 44.1%, higher than the national average of 35%. Smokeless tobacco consuming states of the region are Mizoram (55%), Nagaland (57%), Tripura (55%), Meghalaya (55%), Manipur (54%) and Assam (39%).

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